A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or word-mark).

For a business enterprise to successfully convey its message to potential customers, a unique logo design is a compulsory requirement. It is a fact that all successful businesses have successful logo designs and this fact has not been challenged by anyone till date. The success of a company depends greatly on its logo design and making a unique logo design enables a business enterprise to stand out of the general lot. So what measures should be taken in order to create a unique logo design? The prime thing to do in this regard is to carefully sum up the fundamental features of your business and instil them into your logo design.